Welcome to KNOW Charlotte – an amazing city with so much to offer. From the bustle of Uptown, the social scene in South End, the cool vibes of NoDa and Plaza Midwood, to the historical charm of Myers Park, it is a city with deep roots and a strong personality.
This is your page for all things. Browse the digital KNOW Charlotte book when it is launched, find a location to pick up a hard copy, connect with tribe members, view upcoming public events, and stay up to date with announcements!
Meet the Ambassador
Arden McLaughlin is a publicist by trade and storyteller at heart. She started Definita: Publicity & Marketing with the purpose to lift people up into their next level of greatness through the power of owning and walking in their best story. She specializes in authors launching new books and platforms, and lifestyle brands with an empowerment mission. When she isn’t working, she’s working out at some of the best fitness studios on Charlotte and cheering for the University of North Carolina Tar Heels. She believes her story is one of growth, love, and joy which is why she joined the KNOW Tribe. The best way to continue to be a better woman is to surround yourself with the best women you can. In her opinion, the KNOW Tribe embodies the best of the best.
Arden hails from Mooresville, NC; a hop, skip, and a jump from her now Charlotte home, but a world away. She believes her small town virtues, plus hard-working parents, helped her become the shero leader of so many women today. She cannot wait to lead these women and grow nationally with this tribe.
Meet the Photographers