know Charlotte

Welcome to KNOW Charlotte – an amazing city with so much to offer. From the bustle of Uptown, the social scene in South End, the cool vibes of NoDa and Plaza Midwood, to the historical charm of Myers Park, it is a city with deep roots and a strong personality.

This is your page for all things. Browse the digital KNOW Charlotte book when it is launched, find a location to pick up a hard copy, connect with tribe members, view upcoming public events, and stay up to date with announcements!

Volume two is Coming!

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Meet the Ambassador

Arden McLaughlin

Arden McLaughlin is a publicist by trade and storyteller at heart. She started Definita: Publicity & Marketing with the purpose to lift people up into their next level of greatness through the power of owning and walking in their best story. She specializes in authors launching new books and platforms, and lifestyle brands with an empowerment mission. When she isn’t working, she’s working out at some of the best fitness studios on Charlotte and cheering for the University of North Carolina Tar Heels. She believes her story is one of growth, love, and joy which is why she joined the KNOW Tribe. The best way to continue to be a better woman is to surround yourself with the best women you can. In her opinion, the KNOW Tribe embodies the best of the best.

Arden hails from Mooresville, NC; a hop, skip, and a jump from her now Charlotte home, but a world away. She believes her small town virtues, plus hard-working parents, helped her become the shero leader of so many women today. She cannot wait to lead these women and grow nationally with this tribe.

Connect with your Charlotte ambassador at:

Meet the Photographers

Julia Murray
Erin Maynard
Sarah Nelson Cocklin
Christina Roth


(in the KNOW)

Do you know a dynamic woman that should be featured in an upcoming issue of the KNOW Book?

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Want a hard copy of the KNOW Book? Simply cover the cost of shipping. Click Here to order. Buy Now!

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Want KNOW Charlotte at your place of business? Want to distribute to your ladies networking group, gala, or event? Send us a message.

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