know Charlotte

Welcome to KNOW Charlotte – an amazing city with so much to offer. From the bustle of Uptown, the social scene in South End, the cool vibes of NoDa and Plaza Midwood, to the historical charm of Myers Park, it is a city with deep roots and a strong personality.

This is your page for all things. Browse the digital KNOW Charlotte book when it is launched, find a location to pick up a hard copy, connect with tribe members, view upcoming public events, and stay up to date with announcements!

Volume two is Here!

Nominations for Volume Three open January 2020!

Meet the Ambassadors

Connect with your Charlotte ambassador at:

Arden McLaughlin

Arden McLaughlin is a publicist by trade and storyteller at heart. She started Definita: Publicity & Marketing with the purpose to lift people up into their next level of greatness through the power of owning and walking in their best story. She specializes in authors launching new books and platforms, and lifestyle brands with an empowerment mission. When she isn’t working, she’s working out at some of the best fitness studios on Charlotte and cheering for the University of North Carolina Tar Heels. She believes her story is one of growth, love, and joy which is why she joined the KNOW Tribe. The best way to continue to be a better woman is to surround yourself with the best women you can. In her opinion, the KNOW Tribe embodies the best of the best.

Cel Thompson-Smart

Celia Smart is a mom, wife, career woman, fitness professional, and community leader with a passion for helping others. Throughout her personal and professional career, Cel has created the Be Amazing fitness showcase and apparel line to celebrate women in fitness and the Men In Bras runway show to raise money for those fighting breast cancer. Cel is coaches the Charlotte NBA dance team, The Honeybees, volunteers with the Charlotte Chamber of Commerce, Greater Charlotte Apartment Association, and Charlotte Regional Business Alliance.

Meet the Photographers

Dani Agnew

browse the know

Want a hard copy of the KNOW Book? Simply cover the cost of shipping. Click Here to order. Buy Now!

Check out the 2018 KNOW Charlotte Book HERE!

grab a copy

01Infinity MedSpa + Wellness

2806 Coltsgate Rd Suite 100

02T. Reid & Company

429 East Blvd

03F45 Training [Cornelius]

1351 Magnolia Place Suite 12

04B. Shea Vanity

650 E Stonewall St. Loft 7

05Matthews Chamber of Commerce

210 Matthews Station St.

06Green Brothers Juice [Uptown]

101 S Tryon St Suite 1

07Drybar Charlotte [Southpark]

6401 Morrison Blvd

08Green Brothers Juice [South CLT]

2230 Park Road Unit 103

Want KNOW Charlotte at your place of business? Want to distribute to your ladies networking group, gala, or event? Send us a message.


(in the KNOW)

Do you know a dynamic woman that should be featured in an upcoming issue of the KNOW Book?

  • Books + Tribes

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