about us

Our Story

collection. collaboration. community.

Launched in 2017, The KNOW Book + Tribe started as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style.

As the momentum grew and we recognized the need for more, we launched our Tribe around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together and so much more.

What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW Book + Tribe has expanded beyond its birthplace of Phoenix, Arizona and its aim is to launch in every major city across the United States and Canada.

And There’s More.

Our creator, Sarah Benken has opened the Tribe to include all women business owners and leaders in need of more: more community, more authentic relationships, more connection, really just plain more. Now, regardless of the phase of business or career level, you can join our Tribe and become aligned with our mission to uplift and support other women.

Our Mantra: Lift & Rise

01The Book

It’s a Vetted Guide that provides exposure to some of the most dynamic women that are often under-the-radar, behind-the-scenes, and are busy perfecting their craft. It features a group of diverse women from all walks of life, industries, ages, and backgrounds.

02The Tribe

It’s a casual place where high-level, like-minded women come together to create and foster relationships. There are absolutely no mean girls allowed. We are a sisterhood.

Sarah Benken


Sarah Benken is the founder and visionary for the KNOW Book + Tribe. Her mission is to empower women who break glass ceilings in their respective fields. She’s been a business owner for more than ten years, teaches CEO classes to pregnant teens, works with women through ministries; all while raising her 21 and 10-year-old children. Sarah has always been enchanted by women who break the mold, even while working in male dominated fields. She believes in bringing women together to live out her personal, and KNOW Tribe manta, lift and rise. She’s an organizational freak, obsessed with details and all things glittery. She looks forward to bringing the KNOW Tribe movement to a city near you!

Emma Catarino


Emma Catarino is the mastermind behind the look and feel of the KNOW Book.  She has been a driving force in the vision and layout since its inception. Over the last 18 years, Emma has worked within a variety of industries, ranging from real estate to publishing.  She’s designed logos, billboards, invitations, annual reports, and helped companies rebrand to drive cohesion throughout their platforms.  Emma started a branding and graphic design firm in 2004 called Emma Catarino Designs which offers clean, effective graphics to help clients cater to their target audience through branding, logos, annual reports, invitations, cards and more.  Emma loves design and creating. She really loves creating things other people love.

Chelsea Young


Chelsea Young is passionate about making a difference for others the written word. She has been the editor-in-chief of So Scottsdale! magazine for nearly three years, with a publishing career that includes being an editor at four other magazines. Raised in Dallas, Chelsea received her master’s degree in professional writing from the University of Oklahoma, where she wrote three novels and a screenplay. Chelsea is also the author of the Color Everything children’s book series. The first book, The Color of Mother, is set to publish in fall 2018. Through these books, she seeks to encourage and empower, bringing love and joy to the young and the young at heart. As the founder of her own company, Young Creative, Chelsea offers content services ranging from book editing and blogging to writing web copy and marketing collateral. This fall, Chelsea will teach professional writing as an adjunct professor at Grand Canyon University.

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Tickets for the National KNOW Tribe Summit Now Available! Click Here!